Our Story
Hijaz Parfum was born out of a simple frustration: why does true olfactory luxury cost so much?
Our founder has been working in the luxury fragrance industry since 2017, with major houses in France and Dubai. He knows the formulas, the laboratories, and the raw materials. And he knows exactly what you are paying for—and what you are not—when you buy a €400 perfume.
What you are really paying for
When you buy a standard luxury perfume, this is what the price looks like:
- 40 to 50%: advertising and marketing
- 20 to 30%: distribution and retail
- 10 to 15%: packaging and bottle
- 10 to 15%: the fragrance itself
We decided to flip this model.
Our answer: Hijaz Parfum
Hijaz is the name of the historic region of Saudi Arabia, the heart of olfactory tradition for centuries. A name that embodies heritage, real quality, and honesty.
Our perfumes are crafted at Carbonnel, a laboratory that produces for renowned houses. The same manufacturing standards. The same quality of raw materials. A different price, because our budget isn't spent on advertising.
The concrete difference
- 30%+ concentration — where a standard eau de parfum is 15-20%
- Direct-to-consumer — no middlemen, no distribution markups
- Our perfumer has been formulating since 2017 — with care, without compromising on ingredients
- Total transparency — no unverifiable claims
Olfactory luxury shouldn't cost a fortune. That is what we are proving, one elixir at a time.